This is a comprehensive course presenting an integrated approach to concepts and cases in advertising.
You can refer book for Advertising Operational Coordinator by Indian Author.
Book Name-Advertising Management : Concepts and Cases 1st Edition
Author Name-Manendra Mohan
Price-Rs.500 (approximately)
Link : https://www.flipkart.com/advertising-management-concepts-cases-1st/p/itmczyzgquhbnjvr?pid=9780074517802&otracker=pp_reco_productRecommendation/similar_4